The Shifting Sands of Marketing – An A to Z

Since the turn of the century, a digital sandstorm has been swirling relentlessly across the face of planet media, blurring the vision of some whilst leaving the landscape changed beyond recognition for all.  A few established media landmarks have been seriously undermined, their foundations swept away by the elemental force, while new imposing features have been thrown up to dominate the new media skyline.

Brushing themselves down, planet media’s inhabitants, resourceful by nature, have been quick to adapt to these changing circumstances, collaborating to find new pathways that do not rely on the historical media reference points for navigation.

In the age of SatNav and GPS, I offer an industry observer’s A to Z assessment of how the digital sandstorm has changed both marketing objectives and priorities.